Moncton is the Hub City of the Maritimes. Because of its geographical advantages, it is a major shopping district. The three biggest shopping centers are the Champlain Place, the Trinity Power Center and the highfield square in downtown Moncton. This is the time of the year that I don't really want to go shopping because of the volume of people floating around.
Among the three shopping areas, the Trinity Power Center, in my opininon, is the most powerful. It is the newest shopping center in Moncton. Even though it offers out-door shopping, it provides a variety of big outlet stores as well as COSTCO. The theme of the mighty Trinity Center is clear, and the target customers are those who live around Moncton. It is well-managed.
The Champlain Place, I believe, is the biggest shopping center in the Maritimes square footage-wise. I really like their most recent radio commerical because it clearly specifies the major advantage of Champlain (indoor shopping) over Trinity. Even though Champlain has lost quite a few of shops recently (Bata, Bombay, Future Shop...), new franchises are coming in.
I was reading an article published by a free newspaper in Moncton about Highfield square, which I don't really think is shopper-friendly. It is located in downtown Moncton, but the only shop one can clearly remember is the Hudson Bay. The article was praising Highfield square for its offering of high-speed Internet for customers. It sounds like they want shoppers to bring their laptops when they want around so that they can look for Internet prices, which is likely to be more competitive than the stores. Interesting decision, isn't it?
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