Friday, December 22, 2006

Freer than Free!


A Canadian communication company has a new commercial and it emphasis that their cell phones are freer than free. New clients can receive a $50 billing credit on top of the free cell phone as long as they sign a three year contract. Therefore, they are freer than free.
In the economist's view point, the customers are exchanging their rights to use other company's product in exchange for the free hardware and $50. Given the fact that cell phone bills are paid by the minutes and the profit margin is comparative high, the communication company is still the final winner.
In today's business world, there are no free lunches. To my understanding, free means the rights to choose. I feel this commercial is politically incorrect. Even though new customers are given a free cell phone and some credits on their bills, they have to forgive the rights to choose other companies. This is not freer at all.
There is a myth about freedom in Christianity. A lot of non-Christians think that Christ-followers are giving up their freedom when they join a "church". This is not true. When someone turns to Christ, he or she is freed from sin. In other words, one gains freedom that one do not enjoy. Some used-to be alcoholics can choose not to drink, some used-to-be gamblers can choose not to bet, some used-to-be-smokers can choose not to smoke after they turn themselves into Christ. They have more freedom now, Hallelujah!


Matthew 16:19
"And I will give unto thee the keys of the kingdom of heaven: and whatsoever thou shalt bind on earth shall be bound in heaven: and whatsoever thou shalt loose on earth shall be loosed in heaven. "

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